One WiFi is very proud to announce the launch of its new, more interactive website! This new site was many months in the planning and we've gotten our inspirations from some fantastic minds. We have to thank both the team at SmallBox and the MBA program at the IU Kelley School of business for all of their hard work.

Many companies use traditional media to reach their audience. TV, Radio, print and even direct mail marketing. A big portion of their marketing budget is dedicated to these mediums, and then afterwards, they use social media. We've seen a disconnect in the fact that sometimes they have what appears to be two separate marketing campaigns. They have one campaign for traditional media and then one for Social media. This type of duality is inconsistent especially since there will always be crossovers in the audience. A better strategy may be to communicate Super Bowl style.