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June 28, 2014
by Lonnie A. Lehmkuhle   |   0 COMMENTS
A new study shows that offering WiFi is more enticing to customers than offering freebies like chocolate or water. Having WiFi in restaurants, waiting rooms, bars and coffee shops is common place today. However now it has become the preferred amenity for customer loyalty.
May 13, 2014
by Henry Kurkowski   |   0 COMMENTS
We all know what ROI is, but what about ROR? One key element of sustainability is getting an idea of the return on your relationships with your customers. Are you getting back as much as you put in or are you getting less, more or is there no relationship there are all? The art of managing a relationship is something that any good bartender knows. A good ROR generates loyalty, return sales, new customers and can keep cash in the register during lean times.
filed under Marketing ROI
March 26, 2014
by Oliver Kent   |   0 COMMENTS
Traditional marketing such as TV spots, billboards and other non-interactive advertising are quickly becoming less effective. A good way to remember it is that these are Out, or outbound marketing. It is a one way communication of your sales pitch for your brand. Inbound marketing on the other hand gets the consumer to come to you, offers value instead of a pitch and is interactive. Which one do you think is gaining more traction with the masses?
filed under Marketing ROI     tags Marketing, ads
January 2, 2014
by Henry Kurkowski   |   0 COMMENTS
As we say goodbye to a fantastic 2013 we set our sights towards 2014 with goals to make it an even better year than the one prior. And we are already well on our way!
filed under News
October 14, 2013
by Mike Ebmeier   |   0 COMMENTS
The rise of the mobile platform has opened up a world of opportunity for businesses to engage meaningfully with their customers. The average user is likely to be carrying a smartphone or tablet, and big brands and independent companies alike are leveraging this fact to reach out to customers. Not only are they offering promotions and special offers, but they're using targeted strategies to make their customers' experiences more engaging.