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March 26, 2014
by Oliver Kent   |   0 COMMENTS
           
Traditional marketing such as TV spots, billboards and other non-interactive advertising are quickly becoming less effective. A good way to remember it is that these are Out, or outbound marketing. It is a one way communication of your sales pitch for your brand. Inbound marketing on the other hand gets the consumer to come to you, offers value instead of a pitch and is interactive. Which one do you think is gaining more traction with the masses?
filed under Marketing ROI     tags Marketing, ads
January 2, 2014
by Henry Kurkowski   |   0 COMMENTS
           
As we say goodbye to a fantastic 2013 we set our sights towards 2014 with goals to make it an even better year than the one prior. And we are already well on our way!
filed under News
October 14, 2013
by Mike Ebmeier   |   0 COMMENTS
           
The rise of the mobile platform has opened up a world of opportunity for businesses to engage meaningfully with their customers. The average user is likely to be carrying a smartphone or tablet, and big brands and independent companies alike are leveraging this fact to reach out to customers. Not only are they offering promotions and special offers, but they're using targeted strategies to make their customers' experiences more engaging.
September 18, 2013
by Mike Ebmeier   |   0 COMMENTS
           
A recent study conducted by Return Path shows that e-mail open rates on mobile devices such as Phones and tablets are at an all-time high. Across all industries, the average chance of a customer opening a promotional or marketing e-mail on their smartphone or tablet sits at an unprecedented 48%.
August 14, 2013
by Oliver Kent   |   0 COMMENTS
           
Today it seems that the IT Director has more added to their plate each month. The explosion of new online tools ranging from operations to social media marketing always gets vetted by this exec. Embracing some new ways of managing your companys resources will allow you to stay on top of the leading tech and keep your company running more efficiently.