The word Tweeple is very simply defined as people who use Twitter. Twitter, Facebook and other social media platforms are a proven way to reach your customers quickly and create deeper relationships. But just like anything else there is a flip side to these online tools and complaints can be shared on your page for the entire world to see. So what do you do when the world sees negative things being said about your brand? You deal with it.

We all know what ROI is, but what about ROR? One key element of sustainability is getting an idea of the return on your relationships with your customers. Are you getting back as much as you put in or are you getting less, more or is there no relationship there are all? The art of managing a relationship is something that any good bartender knows. A good ROR generates loyalty, return sales, new customers and can keep cash in the register during lean times.

Since many are working on budgets this time of year and many are reevaluating some o f their applications I thought I would help on one small level. There are a number of technologies that are available now that were not even dreamt of a few short years ago that will help save both time and money. Too many people are stuck on the more traditional routes and dont take advantage of these new service applications that could increase their bottom line. Because of the fast ROI of cloud services any business can take advantage of money saving and brand enriching technologies quickly and inexpensively. Trust me, it is worth your time to do a bit of investigating to see if your current service providers offer cloud services, or if their competition does. If your head is not in the clouds, maybe it should be.